Measured SEM Co-founder, Tom Demers, recently had this guest post published on Search Engine Land.

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, or don’t even know yet exactly what type of software you need?

Measured SEM Co-founder, Tom Demers, recently had this guest post published on Small Business Trends.

Measured SEM Co-founder, Ken Lyons, recently had this guest post published on Search Engine Watch. 

When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). But that just isn’t the case.

Measured SEM Co-founder, Ken Lyons, recently had this guest post published on All Business Experts.

Are you a newbie to the world of content marketing? If so, you might be totally overwhelmed with the scope of the industry. Content marketing is more than just words—we’re talking about videos, graphics, e-books, blog posts, white papers and so much more. So where do you begin if you’re just starting out? Check out these seven tips for grasping the world of content.

Measured SEM Co-Founder, Ken Lyons, was recently featured in this Point Blank SEO series by Jon Cooper, highlighting the most creative ways various SEO experts (or someone they know) have gotten a link. Below is an excerpt of the feature:

In November I asked a group of ~50 SEOs one simple question:

Measured SEM Co-Founder, Ken Lyons, recently had this guest post published on Search Engine Watch.

A former member of Matt Cutts’ search quality team was recently quoted as saying:

“…getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.”

Measured SEM Co-Founder, Ken Lyons, recently had this guest post published on All Business Experts.

More and more businesses are turning to content marketing to drive qualified traffic and leads online. For anyone unfamiliar with content marketing, it’s best described as creating and sharing content to engage and acquire potential customers. Content marketing falls under the larger inbound marketing umbrella, which includes blogging, SEO, social media efforts and email marketing.

Measured SEM Co-founder, Ken Lyons, recently had this guest post published on Search Engine Watch.

The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks.

Measured SEM Co-Founder, Ken Lyons, recently had this guest post published on Search Engine Watch.

It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh.