This is a guest post that originally appeared on Search Engine People.
Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it’s become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?
Not directly – not unlike other popular social sharing sites (like Twitter) Pinterest no follows external links and subsequently isn’t an SEO silver bullet, so the value of Pinterest for link building is really more about:
So unfortunately if you’re looking to use Pinterest to build links for SEO value, you’ll have to actually (gasp) put some effort into interacting with other users and tailoring content to specific niches within the Pinterest user base.
How to Use Pinterest to Help Distribute Your Content
If you’re looking to use Pinterest to get more exposure for link-worthy content you’ve created, there are a number of good ways to do that. Obviously Pinterest is primarily useful to distribute visual content such as:
If you haven’t yet spent time on the site, the concept is pretty basic. Simply put, nearly every photo/video is connected to a website of some kind. For example, pictures of food link back to foodie blogs while style photos link to specific store that sell the highlighted garment. If you don’t have a “visual” business, there are many types of abstract novelties that you can link back to you site. Think of the picture as your “click here” call to action. It can be a motivational quote, an infographic, an abstract representation or a cute picture of a kitten or puppy, anything that is going to draw the attention of pinners to click through to your site.
So, how exactly do you build links through Pinterest? Here’s a simple, step by step guide to using the virtual pin board to build links and drive traffic to your site.
It’s important to remember that just because someone repins your images, doesn’t mean they have taken the steps needed to visit your site and then actually linking to your site is a step beyond that. People can simply pin or repin based upon the image itself without ever leaving Pinterest. For this reason you’ll want to consider whether your content is a logical fit for Pinterest and the Pinterest community, and you’ll want to gauge as quickly as possible:
You can then weigh the returns you get for engaging on Pinterest versus other possible tactics and decide whether it’s worth committing time and effort to. If you’re looking for some additional Pinterest how-to resources here are some posts you’ll likely find useful:
Image courtesy of BackStreetCrafts / Etsy