Tom Demers
CO-FOUNDER, MANAGING PARTNER
Over a decade writing on paid search, SEO, and content marketing for some of the most-read publications in the industry.
Insights
Notes from the field.
We've spent two decades writing about search, content and growth marketing for the industry's biggest publications. Here's where you'll find our work.
Interactive Courses
COURSE / 01
Generative Engine Optimization (GEO) for Technical Documentation New
An interactive, self-paced course on getting your documentation discovered, cited and recommended by LLMs and AI coding tools, and how to decide what to keep open or lock down.
- Six audio-narrated modules (~22 min)
- Live visuals: query fan-out, decision matrix, referral trends
- An open-vs-gated framework for your docs
- Interactive “is your documentation AI-ready?” self-audit
COURSE / 02
Topic Clusters That Rank New
An interactive, self-paced course on choosing content topics that actually rank and convert: building clusters, staying inside your topic radius, and infusing real expertise.
- Six audio-narrated modules (~20 min)
- Live visuals: three-filter test, cluster map, topic radius
- A mid and lower funnel weighting framework
- Interactive “is your content plan built to rank?” self-audit
COURSE / 03
Interactive Content & Data Visualization for SEO New
An interactive, self-paced course on building tools and visualizations that earn links and get cited: when to use a widget, a coded chart or an image, and how to keep them readable to machines.
- Six audio-narrated modules (~20 min)
- Live visuals: format selector, what-the-machine-reads toggle
- A crawlable, self-contained build standard
- Interactive “are your visuals built to get cited?” self-audit
COURSE / 04
Content Refresh & Pruning Playbook New
An interactive, self-paced course on the fastest lever for older sites: substantive refreshes plus disciplined pruning, with a keep, refresh, redirect, noindex and pivot triage for every page.
- Six audio-narrated modules (~21 min)
- Live visuals: refresh priority matrix, redirect-chain diagram
- An interactive five-way URL triage engine
- Interactive “is your site carrying dead weight?” self-audit