Boutique search marketing · Est. 2011

Search Marketing
That Compounds.

Built by humans, enabled by AI (without the slop).

Two-partner shop with 20+ years building organic growth systems for B2B SaaS. We engineer high-intent assets that rank in Google, get cited by ChatGPT, Perplexity and AI Overviews, producing SQLs, not just traffic.

Senior partners on every account Flat-fee PPC, no percent of spend 20+ years combined experience
Industries we know cold
B2B SaaS
Cybersecurity
Developer Tools
Industrial B2B
Marketing Tech
Receipts

Three engagements. Three industries. The same pattern.

Anonymized snapshots from real client engagements. This is what compounding growth actually looks like over the engagement period.

CASE 001 · B2B SAAS · DEVELOPER TOOLS
10x
+924% YoY organic

Organic traffic growth in 8 months, 20K to 204K monthly sessions. Sustained 33% compound monthly growth.

20K 204K
CASE 002 · INDUSTRIAL B2B · MULTI-PRODUCT
1,300%
+500% qualified conversions

Organic traffic lift over a 12-year engagement. Topical authority that compounds across years, not quarters.

Y1 Y6 Y12
CASE 003 · CYBERSECURITY · B2B SAAS
20x
+1,900% engagement

Doubled in 6 months, quadrupled in 12, 20x by the end of the engagement. Marketed to skeptical security pros.

2x 4x 20x
Methodology

Aligned with the five new ranking pillars.

Google evaluates content across five layered signals. Our work is structured to score on every one of them simultaneously. That's the modern playbook.

PILLAR 01
Domain authority
siteAuthority. chromeInTotal.
Links plus direct traffic and real site usage. Sites visited only through search are at a structural disadvantage.
PILLAR 02
Topical authority
siteFocusScore. siteRadius.
Tight focus on what you actually do. Tangential content actively hurts by inflating your site's topical radius.
PILLAR 03
Document quality
contentEffort. pandaDemotion.
Original research, expert input, real effort. Generic listicles and AI rewrites are algorithmically demoted now.
PILLAR 04
Freshness
lastSignificantUpdate.
Substantive refreshes that add new data and sections, not cosmetic date changes that Google now sees through.
PILLAR 05
Engagement
NavBoost. clutterScore.
Clean UX, fast pages, satisfied users. Pop-ups and interstitials are now a measurable ranking drag.
I've worked with Measured SEM over the last 6+ years at two different tech startups. At both stops, they partnered closely with us to grow organic traffic by over 10x and generate thousands of high-quality inbound leads.
NR
Niru Raghavan
VP, ONLINE MARKETING
About

Run by two partners. No junior reps.

Founded January 2011 in the Greater Boston area. The people you meet on the intro call are the people doing the work on your account.

TD

Tom Demers

CO-FOUNDER, MANAGING PARTNER

Over a decade in search marketing. Director of Marketing at a venture-backed PPC SaaS company before co-founding Measured SEM in 2011. In-house SEO manager and consultant before that. He'll be on your intro call. He'll also be on every monthly strategy call after that.

tom@measuredsem.com · @TomDemers

KL

Ken Lyons

CO-FOUNDER, MANAGING PARTNER

20+ years in digital marketing. Director of Marketing at the same venture-backed PPC SaaS company before co-founding Measured SEM. Years of independent consulting and managing content and marketing teams. Avid musician. Based in Arlington, MA.

ken@measuredsem.com · @KenJLyons

→ Get started

Tell us about your site. We'll tell you what we'd do.

30-minute intro call. No deck, no pitch. We'll pull up your domain on a screenshare and give you honest, specific feedback. Worth your time even if we don't end up working together.

WHAT WE'LL COVER

  • Where you're leaving rankings on the table today
  • Your AEO and AI-citation visibility, and what's missing
  • Technical health red flags worth addressing
  • What we'd prioritize in your first 90 days