Local SEO · Home Services

Outrank the big-box brands in your service area.

For HVAC, electricians, roofers, plumbers, and other home-services companies. Our local SEO system has lifted traffic 86% in 6 months for one client and 400% over a longer engagement for another, all by outranking national competitors in target markets.

Why local SEO matters more in 2026

Buyers are searching "roofer near me" and asking ChatGPT to recommend a contractor in the same week. The local search landscape is changing fast: Google Business Profile now feeds AI Overviews, citations matter more than they did two years ago, and service-area pages need real depth to rank.

Our system addresses all of it.

What we do

  • Google Business Profile audit and optimization. Categories, services, attributes, posts, photos, Q&A.
  • Local citation building. Yelp, BBB, Angi, HomeAdvisor, industry-specific directories, plus the citations that actually move local rankings.
  • Service-area landing pages. Not thin city pages. Real depth, locally-relevant content, properly schema-marked.
  • Review acquisition strategy. Process and templates for getting more 5-star reviews from happy customers.
  • Local link building. Chamber of Commerce, local sponsorships, partner sites, locally-relevant press.
  • Multi-location optimization for businesses operating across several service areas.
  • Local content programs. "Best roofers in [city]" content, neighborhood-specific service pages, project galleries.

Industries we work with

The pattern works across home services. We have direct experience in:

  • Home services (general)
  • Roofing companies
  • HVAC companies
  • Electrical contractors
  • Plumbing companies
  • Solar installers
  • Painters and exterior services

Real results

A national roofing brand facing competition from Home Depot, Lowes, and other national big-box brands lacked the domain authority to compete directly. We built out high-value local landing pages and acquired authoritative inbound links and citations at scale. The site ended up not just competing with, but outranking those competitors in their most profitable niches. Result: 400% local SEO traffic increase.

A multi-market roofer saw 310% YoY traffic growth, every month, after we implemented our citation, GBP, and service-area-page system.

Both cases are documented in our full case-study library.